Capabilities: Customer Insight

What is NeuroProfiling Psychographics?

• Uses both neuro-rational and neuro-emotional psychographics
• Predicts how people will behave
• Applies it to consumer opinion-shaping and purchase decision-making
• Uses the latest scientific findings from Neuro-economics
• Leads to deep customer intimacy and advocacy

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What is Advocacy Power?

• A powerful tool for creating advocates for your business that can drive growth, employee productivity and share price.
• Based on Core Insight's research which studied over 5000 people over the past 10 years both individually and in focus groups.
• There are 3 totally different groups with distinct worldviews or paradigms and polarized attitudes and responses: The Achievers, The Independents and The Cultural Creatives.
• Learn how to create advocates and sustain them for long-term success.

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What is Predicting Financial Decision Making?

• Neuroeconomics tells us that financial decisions are most often guided by emotional drivers
• Core Insight has developed an accurate approach to predicting people's financial styles and how they make decisions about money and finance
• Our Financial Style Finder is a proprietary offering which will revolutionise how you manage and interact with your customer base

For more information see www.financialstylefinder.com

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